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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q256-Q261):

NEW QUESTION # 256
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Prospects with invalid emails are sent an autoresponder requesting email verification.
B. Send the content via an autoresponder email with a link to download the content.
C. Using the data format drop-down, set the email validation option at the form level.
D. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

Answer: A,C

NEW QUESTION # 257
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A. Disable autoresponder emails on this form
B. PI Enable explicit bot protecting using reCAPTCHA
C. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
D. Include "Not you?" link to allow visitors to reset the form

Answer: B,C,D

NEW QUESTION # 258
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case
B. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement
C. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the
D. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Answer: C

NEW QUESTION # 259
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

A. CNAME > Email Authentication > Email templates > Lists > Engagement program
B. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
C. CNAME > Salesforce connector > Email Templates > Lists > Engagement program
D. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

Answer: A

NEW QUESTION # 260
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Manually create and map custom fields in Marketing Cloud Account Engagement.
B. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
C. Enable custom field creation via the Salesforce Connector.
D. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

Answer: A

NEW QUESTION # 261
......

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